THE FLOCK

Access others don't get. Quality that lasts. Prices that make sense.

POINT6 VIP PROGRAM

THE FLOCK. ACCESS OTHERS DON'T GET. QUALITY THAT LASTS. PRICES THAT MAKE SENSE.

This isn't a mailing list. It's a private community built for people who believe great gear should last, and shouldn't cost a fortune to own.

Peter and Patty Duke didn't build Point6 to chase trends or move units through constant public discounting. They built it to make the finest Merino gear available and get it directly into the hands of people who'd actually appreciate what went into making it. The Flock is the purest expression of that philosophy.It's a private VIP community where Point6 members get access to intentional buying moments, monthly offers reserved exclusively for the community, at prices the general public never sees. Not because we're running a sale. Because we're rewarding the people who chose to be here. If you care about quality, value craftsmanship, and want to own gear that genuinely lasts, this is for you.

WHAT YOU GET

Everything you need. Nothing you don't.

Welcome Offer

30% Off Your First Order

The moment you join, you receive a 30% welcome discount on your first Point6 order. Yours to use within 7 days of joining.This IS an invitation to experience Point6 at a price that removes every reason not to try us.

Monthly VIP Offers

40–50% Off. Every Month.

After your first order, The Flock runs on a rhythm of monthly themed buying moments: private offers ranging from 40% to 50% off, available exclusively to members for a limited window each month.

Early Access

First In. Every Time.

New releases, limited collections, and seasonal drops hit The Flock before anyone else sees them. If something is going to sell out, you'll have had first access before the general public even knows it exists.

Loyalty Program

Something Even Better Is Coming

We're currently building a loyalty program exclusively for Flock members: a points-based rewards system designed to grow with you the longer you stay. Early details are being kept for members only.Join now and you'll be among the first to access it when it launches.More details coming soon, exclusively inside The Flock.

St Jude Children Research Hospital ®

A percentage of every purchase, helps St Jude Children Research Hospital® give more children with cancer a chance!

St. Jude's mission is to advance cures and means of prevention for pediatric catastrophic diseases, ensuring that no family ever receives a bill for treatment, travel, housing, or food because of the work St. Jude does.

This isn't a campaign. It's not a limited-time initiative tied to a product launch.

It's a permanent commitment that Point6 has made because it reflects exactly the kind of business Peter and Patty have always wanted to run.

When you choose Point6, and when you join The Flock, you're choosing better comfort and better performance.

And you're helping children fighting cancer.

That's a win for you. A win for us. And a win for them.

Learn More About St. Jude →

Built by the people who introduced Merino to the world.

Peter and Patty Duke aren't newcomers to Merino wool. Before Point6, they co-founded Smartwool, the brand that introduced the outdoor world to the performance potential of Merino fiber. When they started Point6, they took everything they'd learned and applied it to building something better. Better sourcing. Better knitting. Better manufacturing. And a direct-to-consumer model that means the quality goes up and the price stays honest. The Flock is their way of building a community around that philosophy, and rewarding the people who share it. Thirty years of Merino expertise. One community. Built for you.

Everything you want to know before joining.

Is this just another email list?

No. The Flock is a private VIP community with real, tangible benefits. Starting with 30% off your first order and continuing with monthly member-only offers ranging from 40% to 50% off. The emails you receive exist to deliver value, not noise.

How often will I hear from you?

Once a month for your VIP offer, plus occasional updates on new releases and early access events. We respect your inbox the same way we respect our pricing, intentionally and without excess.

Can I cancel anytime?

You're never locked in. If The Flock isn't delivering value for you, you can unsubscribe at any time. We'd rather you stay because it's worth it than feel trapped because you can't leave.

What's the loyalty program you mentioned?

We're currently building a points-based loyalty program exclusively for Flock members, designed to reward you the longer you stay and the more you buy. We're keeping the details for members only for now. Join The Flock and you'll be among the first to know when it launches and the first to access it.

Is my information safe?

Completely. We use your email address to deliver your VIP benefits and nothing else. We never sell or share your data with third parties.

Join The Flock Today.

Your 30% welcome offer is waiting. Your first monthly VIP moment is coming. And something even better is on its way.

Peter and Patty built Point6 for people who believe that great gear should last, that quality should be honest, and that buying better is always smarter than buying more.If that's you. The Flock is where you belong. Join today. Claim your 30% welcome offer. Experience the difference that thirty years of Merino expertise makes. And we'll see you inside.

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