OUR STORY

Our Mission is to bring to you the Best Merino wool products at a price that makes sense.

Peter and Patty Duke believed that the world's finest natural fiber deserved to be made into the world's finest performance gear, and sold directly to the people who'd actually wear it. Thirty years later, that's still exactly what we do.

The Beliefs Behind Everything We Make

Every decision we make at Point6, from where we source our wool to how we price our products, comes back to a handful of beliefs we've held since day one.

ONE

Great gear should last.

We've never been interested in making products people need to replace. The outdoor and active community deserves gear built to go the distance, which is why we back every Merino sock we make with a lifetime guarantee.

TWO

The best materials aren't a luxury, they're a responsibility.

When you're asking someone to trust your product on a trail, a long flight, or a hard day at work, the least you can do is start with the finest raw material available. For us, that's always been New Zealand Merino wool. It always will be.

THREE

Transparency is earned, not declared.

We don't just say we're transparent, we show it. We tell you where our wool comes from, where our yarn is spun, and where every sock is knit. Because if we're asking you to pay for quality, you deserve to know exactly what you're paying for.

FOUR

How you do business matters as much as what you sell.

That's why a percentage of every Point6 purchase goes to St. Jude Children's Research Hospital®, not as a campaign, not as a limited-time initiative, but as a permanent commitment to doing business the right way. Quietly. Consistently. With intention.

The Direct-to-You Model

Why We Sell Direct

From the beginning, Point6 has sold direct to the people who wear our gear.

Not because it's easier. It isn't, but because it's the only model that lets us do everything else the way we believe it should be done.

Selling direct means we control the quality at every stage. It means we can price our products based on what they actually cost to make rather than what a retailer needs to mark them up to.

It means we can stand behind a lifetime guarantee without a third party complicating the process.

And it means we can have a real relationship with the people wearing our gear, not just a transaction.

Direct-to-you isn't a distribution strategy. It's a values decision.

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Thirty Years In. Just Getting Started.

The outdoor and active world is changing. Consumers are smarter, more discerning, and more skeptical of brands that say the right things but don't follow through. We think that's a good thing. Point6 enters 2026 with a clear direction: less noise, more substance. Transparent pricing that reflects what our products actually cost to make. A VIP community built around access and loyalty rather than constant discounts. And a continued commitment to making the best Merino gear available, backed by a guarantee that means what it says.We're not trying to be the biggest Merino brand. We're want to be the one you trust most.

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